However, we can engage our audience by using a simple framework that will ensure our ideas are remembered. We fail to connect to our audience by making our ideas relatable. Once we know and understand something we assume everyone else does too. One major reason is we tend to suffer from “The Curse of Knowledge”. We think our audiences hang on to every word we feed them but oftentimes that isn’t the case. So what makes an idea sticky? It must follow 6 principles:įavorite Quote “For an idea to stick, for it to be useful and lasting, it’s got to make the audience: They have a lasting impact on the intended audience by making them listen, believe and act.
Ideas that “stick” are ones easily remembered and understood.
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